The Playpen Brand Ambassador Program

About Playpen Chicago

Calling all lake lover influencers! ☀️Are you looking to maximize your Chicago Summer for you and your friends? Do you live for boating, networking, and creating content? ‍If you have more than 5,000 Chicago-area followers and your posts have great engagement then you need to be a Playpen Chicago Collaborator! We are the hottest online community for boat lovers in Chicagoland and businesses that cater to lake life.

Playpen Chicago is a boating and lake lifestyle social platform and events community for the people and businesses of Chicagoland. Locals and visitors who enjoy activities on Lake Michigan can virtually connect and network with the goal of meeting out on the lake or at one of our events and interact with water activity-related businesses, while local businesses, while local businesses can advertise their services to and directly interact with the Chicagoland market.

About the Role

Playpen Chicago is seeking charismatic and outgoing Brand Ambassadors with a passion for exploring Chicago and the lake to share their experiences with Playpen Chicago with the rest of the city! In this role, you’ll be responsible for creating engaging social media content and spreading the word to encourage your followers to download the Playpen Chicago app and join ThePlaypen.com community.


  • Social Media Content Creation:
    • Develop and post Instagram Reels and Stories promoting/tagging @playpenchicago throughout the contract period.
    • Create TikTok videos showcasing @playpenchicago events or experiences.
    • Place a personalized link (to be provided) to ThePlaypen.com in your bio and refer people to sign up through your posts.
  • Website Activity: Build out your profile on the Playpen Chicago app (also accessible at ThePlaypen.com) and post content and photos to the newsfeed and/or groups
  • Brand Advocacy: Be a positive and enthusiastic representative of Playpen Chicago online and offline.
  • Engagement: Respond to comments and messages about Playpen Chicago on personal social media platforms in a timely and engaging manner. We want to encourage app downloads.
  • Event Involvement: Optionally, identify good in-person event opportunities to attend and bring the brand to.


  • Must have a complete and active account on ThePlaypen.com. This means that your profile needs to have an avatar with your headshot, a profile background, a decent amount of photos uploaded and regular posts on the newsfeed.
  • Must be following Playpen Chicago on TikTok and Instagram (@playpenchicago).
  • Enthusiastic and outgoing personality with a passion for exploring Chicago.
  • Strong social media presence with a focus on Instagram and TikTok.
  • Experience creating engaging and creative social media content (photos, videos, stories).
  • Excellent communication and interpersonal skills.
  • Ability to be professional, work independently, and meet deadlines.
  • A smartphone with a high-quality camera.


  • Competitive compensation for successful completion of all assigned tasks within a calendar month with option for monthly renewal during the summer months based on performance
  • Compensation for verified active Chicago area-based account sign up on ThePlaypen.com or the web app from your personalized link. The Platform is not currently able to track signups from within the downloaded iPhone or Android apps

To Apply:

Fill out the linked application form (priority consideration will go to those connected to events groups/social groups/local social hot spots/captains and those with social followings over 10K). Can’t wait to have you aboard!